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For over 7 years now, Oliver Prang lives, at SMC Deutschland GmbH, the digitalization of automation technology. He is focus on the "big picture" in the world of automation, always exploring a solution approach (not a product approach only) in the combination of hardware and software. His previous experience helps him: from software developer at machine builder to product manager in the IoT environment. The connection between OT and the IT world has always been in his area of responsibility. In his free time, he keeps an eye for the people around him, as he is active as a firefighter protecting the community. Since digitalization is no longer possible here, Oliver is, for example, responsible for the website and he gives support on electrical engineering questions about the equipment.