On the 30th of April 1905, Albert Einstein published the Theory of Special Relativity, stating that the speed of light in a vacuum was independent of the motion of the observers. With this, he introduced the concept of the relativity of space and time.
Here we are not going to debate total vacuum, or space-time relativity. Instead, let´s talk about space, or the lack of it, but in a more mundane sense. A month ago a picture came to light that was taken back in 1955 by Ralph Morse, LIFE magazine photographer. The picture featured Einstein´s desk. Einstein shares one thing with Steve Jobs, Mark Twain, Alexander Fleming, Francis Bacon and Mark Zuckerberg (to name a few): very messy workplaces.
A study conducted recently by the University of Minnesota claimed that creativity is a benefit of this habit: “people with a messy desk are more prone to creativity and risk taking, while people at cleaner desks tend to follow strict rules and are less likely to try new things or take risks”. Furthermore, the research claims that when you’re generating ideas and concepts, it could help to have a messier desk. However, when you’re trying to be productive, getting a specific task accomplished, or simply need to execute on a creative concept, cleaning your desk can “trade in” your creativity for efficiency.
Vacuum, Theory. Space. Benefits. Productivity. Creativity and Efficiency. These are the ingredients in this month´s e-Matters. In April, vacuum means benefits and this month the theory is put into practice, to increase your productivity and efficiency. Welcome to the April edition of e-Matters.
The European Marketing Centre