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Pressrelease: SMC Corporation Appoints Bianca Brunell as New General Manager for the Nordic and Baltic Countries

SMC Corporation is pleased to announce the appointment of Bianca Brunell as the new General Manager for SMC’s Nordic and Baltic countries, effective June 1, 2024. Bianca Brunell brings 27 years of experience in the technology industry, having previously served as Head of Supply Chain at SMC Nordic & Baltic Countries. Her leadership and expertise in the field will be instrumental in driving the region’s continued success and innovation.

Bianca takes over after Torbjörn Lundberg who will retire at the end of this year after a distinguished career spanning over 30 years. Torbjörn has played a vital role in the Nordic and Baltic consolidation project. The entire SMC team wishes him the very best in his future endeavours and welcomes Bianca to her new position. 

"We are thrilled to welcome Bianca to this leading role", Masahiro Ota, Member of the Board of Directors and CFO for SMC Corporation. "Her extensive experience and proven leadership will be invaluable as we continue to grow and innovate." 

"We get a very experienced and successful leader with a strong customer focus and good track record", added Torbjörn.    

SMC has stated a goal of becoming the market leader in the Nordic and Baltic countries and has, in recent years, consolidated its operations in the region. The ongoing efforts aim to strengthen SMC’s competitiveness, creating conditions for profitable growth in the Nordic and Baltic market. 

"I look forward to continuing to contribute to the ongoing work on the Nordic-Baltic strategy”, said Bianca Brunell. “SMC is a fantastic long-term company with the best products, the best offer, but above all fantastically competent colleagues. I am very honoured to take over the role of leader in a situation with great opportunities. With its strong customer focus, SMC has all the prerequisites to succeed in becoming the preferred supplier in the automation industry."  

About SMC Corporation: SMC is a global leader in advanced technology solutions for the automation industry. Committed to innovation and quality, SMC delivers exceptional products and services to clients worldwide. 

For more information, please contact: Management Assistant Theresa Hultgren,