Face to face, not virtual

While large companies are focusing entirely on digitisation, many small and medium-sized businesses are dependent on person-to-person support. Instead of investing energy in developing digital platforms, the innovativeness in this segment primarily arises from integrating external expertise into the development process. And this happens in an entirely hands-on, face-to-face manner, rather than virtually. The great success of this method indicates that it won't be going out of style in a hurry.